EBIO - International Western Beauty Fair, which is the largest cosmetics fair in Latin America, will be held on May 29-30, 2022 in the organization of Tarsus Group, one of the largest fair organizers in the world, in Guadalajara, Mexico.

The event, which will bring together the biggest actors of the cosmetics industry, will bring together buyers and sellers in the industry and will be instrumental in establishing strategic partnerships. With EBIO, you will meet buyers in Latin America and the beauty and cosmetics professionals you aim to contact.

At EBIO 2022 you will find the best brands, shows, seminars, products and services: nails, makeup, hair, colorimetry, barber, tools, hair and body treatments, furniture and more.

Mexico's "Fiesta del Estilismo" event returns with all its excitement by gathering beauty professionals in one space, while offering a biosafe event with the health of both speakers and attendees in mind.

Discover Guadalajara

The beautiful colonial city of Guadalajara is the capital of the state of Jalisco; It is also known as the “City of Roses”, “La Perla de Occidente” or “La Perla Tapatia”. It has restored buildings and modern sculptures. Guadalajara offers its visitors a variety of museums, theatres, parks, fountains, tree-lined streets, galleries, libraries and auditoriums. The historical center of the city is home to religious colonial buildings that stand out for their architectural and historical significance. You can enjoy Mexican folklore at the famous Plaza del Mariachi, located in the Historic Center of Guadalajara; Enjoy a night outdoors in the courtyards of their former mansions, which have been converted into bars and restaurants serving a variety of Mexican snacks, tequila and, of course, live-playing mariachis.

Market Overview

Despite the global economic conditions in recent years, the Mexican cosmetics industry has shown a stable performance unlike other industries and has become one of the fastest growing markets in Latin America and the world.

Mexico, the 15th largest economy in the world, has the second largest economy in Latin America after Brazil. Administered by a federal republic, Mexico consists of 32 states.

According to the data of the National Chamber of Industry for Cosmetic Products (CANIPEC), Mexico imported 2.4 billion dollars in the beauty and personal care products sector. In addition, the Mexican cosmetics industry ranks 12th in the world with its market value and has a significant growth potential.

The Mexican beauty and personal care market is expected to reach a market value of 10.5 billion dollars in 2024 with an average annual growth of 9.4% between 2019-2024.

You will have entered the Mexican market with the fair that will be held in Guadalajara on 29-30 MAY 2022 within the body of Tarsus Group, one of the largest fair organization companies in the world.

An additional 20% incentive was provided by the Mexican Ministry of Commerce to the companies that are among the target countries and will participate in the fair.

Exhibition Area

Expo Guadalajara, with its 119,419 m2 building, is the largest "Host of Major Events" in Mexico and Latin America. It is the largest event venue in Mexico and the first in Latin America. It has been designed according to international standards with a parking lot for 2 thousand cars.


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